About
SHALEV is a product company that also consults. We have built seven product lines end to end — strategy through to shipped, signed software — and we bring that same team into other companies when the brief calls for it.
The combination is deliberate. Consultancies that have never carried a product past launch tend to give advice that costs them nothing. Product teams that have never had to sell anything tend to build what nobody asked for. Doing both, continuously, keeps each side honest.
The work spans strategy, product, engineering, brand and marketing, and it ships to the browser, the desktop, the phone, the television and the car dashboard — not because reach is a trophy, but because that is where the people using these products already are.
How we work
We develop products we then use ourselves, every day. Whatever is slow, broken or badly thought through reaches us long before it reaches a customer — a more honest quality check than any process we could write down.
A product that will one day run on a television is a different product from day one. We make that call at the start, rather than discovering it as a rewrite eighteen months later.
The person arguing about positioning is the same person who knows what the build will actually cost. That is why this company exists in one piece rather than two.
A launch is the beginning of the interesting part, not the end of it. Signed builds, automatic updates, over-the-air content and store pipelines are in place from day one, because they are what you live with afterwards.
The range we bring
7
Complete products taken from an empty repository to signed binaries in every major store — strategy, design, engineering, brand and launch, all of it in-house.
Few
A deliberately small number, so each one gets the people who do the work rather than the people who sold it. We take on problems that need the whole range, not a pair of hands. Some engagements are covered by confidentiality.