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Product company · Consultancy

We build companies,
and the software
they run on.

Strategy, product, engineering, brand and marketing — end to end, under one roof.

We build complete product lines of our own, end to end. When the work calls for it, we bring that same team into someone else’s company.

See the work Start a project
Web
Desktop
Mobile
TV
Car

01 — Work

The proof is what we shipped.

We built each of these end to end — strategy, product, engineering, brand and launch. Every capability on this site is one we have already shipped ourselves.

Commerce · Signage

10 targets

PingBell

One product, ten screens

Real-time sales alerts and remotely-managed digital signage for online stores — the same product running on phones, desktops and every major television platform.

Music · AI Visuals

9 targets

SYQEL

Sound, rendered in real time

An AI-powered, audio-responsive live music visualizer for DJs, creators and venues — one portable rendering engine wrapped in native desktop, web, mobile and TV shells, with professional NDI, Syphon and Spout output.

Audio · Patented

7 targets

HZP

Retuning music, live, in the car

A patented audio player that shifts any track to the exact tuning frequency you want to hear — in real time, on your phone, on your desktop, and on the dashboard.

Music · Generative

6 targets

SYQEL Art

Endless worlds that follow the music

A journey-driven spatial music visualizer — generative worlds, steered automatically by what the music is doing, running on TVs, desktops, phones and the web.

Storytelling · Data

2 targets

LineTale

Stories you can walk through

Interactive timelines that turn narrative and historical data into living, explorable chronologies — built to be embedded anywhere.

All work

02 — Reach

Every screen your customer owns.

Most teams pick a platform and hope it is the right one. We build the product once and carry it to the browser, the desktop, the phone, the television and the dashboard — each with its own store, its own review process and its own rules about what an app is even allowed to do.

  • Web

    Applications, storefronts and real-time dashboards that hold up under load.

    • Progressive web apps
    • Edge-rendered sites
    • Browser extensions
    • Embeddable widgets

  • Desktop

    Signed, auto-updating native apps — down to kernel-level audio drivers.

    • Windows
    • macOS
    • Microsoft Store
    • Audio device drivers
    • Code-signed installers

  • Mobile

    Store-shipped iOS and Android apps with the release pipeline to match.

    • iOS
    • Android
    • App Store
    • Google Play
    • Amazon Appstore

  • TV

    The living room, properly — six distinct TV platforms, one product.

    • Apple TV
    • Android TV
    • Fire TV
    • Roku
    • Samsung (Tizen)
    • LG (webOS)

  • Car

    In-dash experiences built to the strict templates automotive demands.

    • Apple CarPlay
    • Android Auto
  • 7 product lines built end to end
  • 10 shipping targets on a single product
  • 5 classes of device, one team

03 — What we do

The whole arc, not a slice of it.

Handoffs are where products die. We work across the full range — from the positioning decision to the signed binary in the store — so nothing gets lost between the people who decide and the people who build.

  1. 01

    Strategy

    Deciding what to build, who it is for, and what to leave out — before a line of code is written.

    • Positioning
    • Market and category strategy
    • Roadmap and sequencing
    • Pricing and packaging
  2. 02

    Product

    Taking a rough idea to a shipped, defensible product, with the judgement calls made in the open.

    • Product definition
    • Interaction and interface design
    • Prototyping
    • Release planning
  3. 03

    Engineering

    Building the thing itself — end to end, across every screen it needs to reach.

    • Architecture
    • Cross-platform delivery
    • Store submission and signing
    • Infrastructure and scale
  4. 04

    Brand

    Name, voice and identity that hold up under scrutiny — and stay coherent everywhere the product appears.

    • Naming and identity
    • Messaging and voice
    • Design systems
    • Launch assets
  5. 05

    Marketing & Advertising

    Getting the product in front of the people who want it, and measuring whether it worked.

    • Go-to-market
    • Performance and paid acquisition
    • Content and SEO
    • Lifecycle and retention

04 — Consulting

And we’ve done it for others too…

We take on a small number of engagements a year. The brief has run from positioning and advertising through to web development, partnerships and an equity crowdfunding raise — whatever the product actually needed.

Wearables

Tap Systems

Marketing, brand and equity crowdfunding

Positioning a genuinely new category of input device — a wearable controller, keyboard and mouse — for people who had never seen one before, then running the advertising, partnerships and equity crowdfunding campaign behind it.

  • Brand strategy
  • Marketing
  • Advertising
  • Partnerships
  • Equity crowdfunding
  • Go-to-market

Medical devices

QinFlow

Marketing, advertising and web development

Marketing, advertising and web development for portable blood and IV fluid warmers used in trauma and emergency care — a field where clinical credibility, not reach, decides whether anyone listens.

  • Marketing
  • Advertising
  • Web development
  • Positioning
  • Go-to-market